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DOERS & DREAMERS︎︎︎DOERS & DREAMERS︎︎︎DOERS & DREAMERS︎︎︎DOERS & DREAMERS︎︎︎DOERS & DREAMERS︎︎︎DOERS & DREAMERS︎︎︎DOERS & DREAMERS︎︎︎
Doers & Dreamers
12/1/21
[Bookmaking]
Overview
A research and design project covering the life and career of Geroge Nelson in regarding his contributions to graphic design.
Specifications
Comprised of 3 distinct sections personally researched and written that cover Nelson’s biographical background, the historical context of his career, and the impact of his work and ideas seen mainly through his office staff.
The complete work is housed in a custom 3-ring binder covered by an acetone transfer book cloth.
The first two sections are formatted as 2 saddle-stapled pamphlets that rest in the inside pocket. The final section is hole-punched and sits in the 3-ring binder.
Design
- The binder format is based on old Herman Miller furniture catalogs by Tomoko Miho
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Visual typographic covers and color palette inspired by Herman Miller Brochures designed by Don Ervin
- The first two section’s covers were designed with horizontal presentation in mind
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Main typeface used: Grotesque MT Std (due to its similarities to Sans Serifs used at the time of Nelson’s career)
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Formal design decisions inspired by core modernist princples of Nelson’s writing
- The title is taken directly from a Nelson quote
There are two kinds of people and kinds of work.
There are people who file and people who pile.
There are doers and dreamers.
- George Neslon
SECTION 1︎︎︎SECTION 1︎︎︎SECTION 1︎︎︎SECTION 1︎︎︎SECTION 1︎︎︎SECTION 1︎︎︎SECTION 1︎︎︎SECTION 1︎︎︎SECTION 1︎︎︎
1: Biography
A brief overview of George Nelson’s life, education, jobs, and work
5.25 x 8”
SECTION 2︎︎︎SECTION 2︎︎︎SECTION 2︎︎︎SECTION 2︎︎︎SECTION 2︎︎︎SECTION 2︎︎︎SECTION 2︎︎︎SECTION 2︎︎︎SECTION 2︎︎︎
2: History
An analysis of the historical, political, and aesthetic environment during Nelson’s career in design
5.25 x 8”
SECTION 3︎︎︎SECTION 3︎︎︎SECTION 3︎︎︎SECTION 3︎︎︎SECTION 3︎︎︎SECTION 3︎︎︎SECTION 3︎︎︎SECTION 3︎︎︎
A survey on Nelson’s work and ideas, focusing on his impact on graphic design through his office staff.
